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Do You Follow Up After A Sale? How to Increase Sales Productivity

One of the easiest ways to increase B2B sales productivity is to continue to sell to current customers. This is done by actively creating and nurturing a relationship with them. It takes far less...

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How to Improve Relationships with Customers You’ve Already Won

Work on your follow ups Start by evaluating how you follow up with clients after you’ve closed a sale. A simple way to increase B2B sales productivity is to follow up with customers post-sale and offer...

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How to Prepare for Social Media Screw Ups

Social media screw ups are inevitable, so what do you when one hits your brand? No matter your company’s level of participation on social media, you should have best practices in place to maintain your...

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5 Ways to Guarantee Customer Loyalty and Retention

Customer churn is the biggest problem facing every business, and while there’s no magic solution for ensuring complete customer retention, there are processes that you can put in place to decrease...

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Why to Sell Values, Not Features

Some salespeople have a bad habit that turns customers off: they talk excessively about product features about which customers don’t care. This habit doesn’t wear customers down via persistence; it...

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